Sebastian Vettel at the Malaysian Grand Prix 2011 The company has a total of 17 locations in 12 European countries and one in North America, with each subsidiary being assigned to a respective national subsidiary of Rauch. As part of this cooperation since February 2008 Rauch products are distributed by Bitburger. Rauch also cooperates with the German Bitburger Brewery Group. In 2019, Rauch and the Red Bull company revealed plans to build a canning facility in Arizona within the following five years.
Today, Rauch is the world's only bottler of beverages for Red Bull. The products are exported to over 90 countries. The production covers three business areas: the actual fruit juice production, semi-manufactured products and co-packing. Ģ019 was the first year in which Rauch sales grew over EUR 1 billion, which fell by 5.3 percent to EUR 965 million in 2020, presumably due to their gastronomy partners' massive losses caused by the COVID-19 pandemic. It was the most successful year so far in the company's history and the company was able to increase sales by 2.4 percent from EUR 881 million to EUR 902 million. In 2017, the beverage producer was honored as the "Top Brand 2017" in the fruit drinks category in Germany. Due to vertical price adjustments of final retail prices to retail customers in the period from September 2003 to March 2012, a fine of EUR 1.7 million was imposed. On 8 June 2016, the Federal Competition Authority of Austria (BWB) announced a decision of the Cartel Court on against Rauch Fruchtsäfte GmbH & Co OG and Rauch Fruchtsäfte GmbH. In addition, the brewery Fohrenburg was taken over in Bludenz. In 1998, the beverage supply was also extended to ice tea. The slogan worked because Rauch is not only the name of the company, but also means smoke in german. When a campaign against smoking was launched in Austria with the slogan "Ohne Rauch geht's auch" ("it's possible without smoke"), the company Rauch created the advertising slogan "Ohne Rauch geht's nicht, wenn man denn vom Fruchtsaft spricht" ("Without smoke it is not possible, if one speaks of the fruit juice") and was thus known until the 1980s. In the 1970s, Rauch became the market leader in the Austrian market with the brands Happy Day and Bravo and sold Tetra-Pak instead of glass bottles. In 1962 the company was taken over by the next generation and got internationally oriented.
In the interwar period, however, the fruit juice production was already carried out industrially.
The family business was founded by Franz Josef Rauch in 1919 as a cider press for the surrounding farmers.
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